RAPID CITY, S.D. (KEVN) - People are encouraged to spend money on Black Friday and Cyber Monday, but on Tuesday, an organization called South Dakota Gives is asking you to direct those dollars to your favorite charity.
We'll tell you about South Dakota's first-ever state-wide giving day.
Building off of the momentum from Thanksgiving and Small Business Saturday, Giving Tuesday is celebrating generosity.
On this day, non-profits around the state aim to raise awareness about their organizations and raise as much money as humanly possible.
First Peoples Fund is a Native women led organization in Rapid City dedicated to supporting Native artists.
The organization's communications manager says the money from Giving Tuesday will support a culture bearer for their 2019 fellowship program.
Cecily Engelhart, communications manager, First Peoples Fund, p0says, "It really focuses on supporting an artist who is dedicated to preserving or passing on traditional art forms or cultural traditions or passing on ancestral knowledge to others in their communities."
Engelhart says not a lot of money is given to Native non-profits.
Cecily Engelhart says, "Around .04 percent of philanthropy goes to Native communities and Native causes. It's a really tiny amount. We really hope that on Giving Tuesday, we'll see a really large outpouring of generosity because every dollar given creates so much change."
Nearly 400 South Dakota non-profits are participating this year including the YMCA.
YMCA provides kids a safe place to go after school, building social skills and improving grade level reading.
Roger Gallimore, executive director, YMCA, says, "When you give to Giving Tuesday, what you're doing with the YMCA is you're supporting our effort working with kids, working with teens. In fact last year, there were 2,601 kids who were part of the YMCA through this giving."
Giving Tuesday kicks off at midnight on November 27th and continues until 11:59 P.M. that night.