Custer Cruisin' sees economic growth among rally visitors

CUSTER, S.D. (KEVN) - Economic impact was flowing in and around the City of Custer as folks cruised through the area but also supported participating vendors.

"Custer Crusin" is a reflection of the city attempting to attract visitors outside of Sturgis and develop their own economy from the rally. One vendor from New Mexico has been coming to the Black Hills for 30 years and says his leather leg chaps is just what you need to ride on through.

"Three quarter chaps, you have to wear those instead of the full chaps and they come up just above your knee so you don't have to wear the full chaps all of the time to deal with the belt and everything and they're much more attractive than regular chaps too, much more tailored," said Lee Walden, owner of Leather Legs.

Lee says despite sales being down this past couple of years, he is confident that this year's sales will spike.