Back to School Vendor Fair in Rushmore Mall to help traffic and entrepreneurs

RAPID CITY, S.D. (KEVN) - It is almost that time to load up the bus and head back to school but before that happens, the Rushmore Mall is being creative in making sure everyone has what they need.

"We were looking for ways to drive traffic and more fun into the mall. We also wanted to have an opportunity to find a place where we could really support local entrepreneurs."

30 vendors were lined up, selling everything from beauty products to women's and children's clothing, like one Facebook-based clothing line, Jam Boutique.

Owners Jennifer and Ami are both mothers of three and they say they want to see something different.

Ami Kerr "We got tired of shopping at just the big box stores for clothing and so we'd really love to have more boutique style clothing for our friends and for our kids as well and trying to keep it very inexpensive because kids grow so much.

and Leah from Aloette provides something that will not only help youth on the outside but on the inside as well.

"Your skin is your biggest organ so it can affect your health related stuff so we want to teach our kids that when we take care of our skin, it's going to help their insides as well," said Leah Schweppe, corporate manager of Aloette in SD

More than nine new businesses have opened in Rushmore Mall since April with more on the way. Staff says bringing in vendors is just a unique way to reel people in.

"Bringing these local vendors in to do this whether they're a permanent tenant or just for the weekend, we're so excited to have them here and bring people in for shopping experience like no other."

The vendor fair is a hub for local teachers as well. If anyone wants to donate and help out educators in the area, they can drop supplies off in the bus at the mall through Sept. 5.

Rushmore Mall plans to have two more vendor fairs. One will be hosted on Oct. 6 and another November 23-24.