Bud Light sales are down, but remain America’s top-selling beer
(CNN) – Sales of Bud Light may have slipped, but it’s still the top-selling beer in the United States.
It’s been about two months since Bud Light’s trans-inclusive marketing push that torpedoed its sales.
The customer revolt followed an Instagram partnership with a transgender influencer.
Now, however, there are signs the worst might be over.
Sales for the week leading into Memorial Day weekend fell 24% from the same period a year ago, but that’s a slight improvement from the prior week when sales were down more than a quarter compared to a year earlier.
Copyright 2023 CNN Newsource. All rights reserved.