Bell ringers are in front of stores, businesses are collecting toys for children, and food drives are in abundance.
It's officially the season of giving. With this being Giving Tuesday, it's helping to kick it off.
Now that the biggest shopping weekend of the year is done, some local businesses are turning to the spirit of giving.
Gordmans Store Manager, Linda Soucy says, "It's just great to give back. It's that time of year where you just think about how fortunate you are."
Doing their part this Giving Tuesday is Gordmans, donating a portion of their sales this evening to the Rapid City Arts Council. Store Manager Linda Soucy says it's all about helping those who help them all year long.
Soucy says, "We reap the rewards of the community all the time. We need to give back. We try really hard with guest services. I think it's important for Gordmans, as a corporation, to have a presence in the community."
While the Arts Council is the organization reaping the benefits of Gordmans tonight, there are several local nonprofits being supported on this charitable holiday.
Including Black Hills Works, known for helping people with disabilities in the Black Hills to reach their full potential.
Dorothy Rosby, Community Relations for Black Hills Works says, "At the bakery, we're seeing people who had a dream to work in the food service industry or a bakery who are doing that and being very successful at it."
Whether they're in the bakery, the art studio, or anywhere else in Rapid City -- Rosby says, "People from the community hire the people we support to do a variety of jobs in the community. The community is very integral to every aspect of Black Hills Works."
She says their clients are benefitted greatly with help from the community - and it's not limited to one day a year.
Rosby says, "We are blessed with a really supportive community. We have a lot of friends who support us."
In its sixth year, this social media driven holiday of Giving Tuesday gives people a chance to pick their favorite charity and give them a hand.