He's traveling across the country, logging 15,000 miles with 50 pitstops along the way.
Jason Vitug is the CEO of Phroogal, a simple way to learn about money.
Vitug made Rapid City his 37th pitstop on Tuesday, turning local conversations on money into national conversations on financial well being.
He says financial wellness is about health and wealth and talking about the quality of life you're living.
Vitug says, "We're breaking the taboo. I mean, we're already having these conversations through the clothes we wear, the cars we drive, the homes that we live in, even the photos that we share on social media, and so we're really breaking this taboo, talking about it openly to ensure that we're having the right conversations with the right individuals and also utilizing the right products and services."
Vitug is the author of "You Only Live Once: The Roadmap to Financial Wellness and a Purposeful Life."
He wrote the book after traveling a little more than 10,000 miles last year in the U.S., presenting 37 events in 30 days to more than 8,000 people.
This year's tour will end in California on September 21st.