Rapid City, SD Outdoor enthusiasts flocked to one of the biggest sporting events of the year.
The Black Hills Sports Show kicked off, Friday.
Zach Routt, the owner of Surf's Up Water Sports, said "I think it's a great opportunity to get out and see all the different manufacturers all in one location. If you're in the market for anything, being able to compare different models."
From camping to water sports - the Rushmore Plaza Civic Center is home to it all this weekend.
Including boats for a day on the lake, but...
Dylan Lacroix, a sales rep at Interstate Auto & Boat, said "The prices have gone up with everything."
Interstate Auto and Boat has everything from sports boats, to pontoons, and fishing boats - racking a bill anywhere from about 30 to 85 thousand dollars.
Lacroix said "It all depends on what you want to use the boat for. The more fun costs a little bit more money."
Surf boats have made a splash in the past few years - with wake surfing becoming popular.
Routt said "Wake surfing is a lot easier on the body and so you're finding that more and more people are starting to enjoy that sport."
And with many sporting industries - the internet is changing business.
Lacroix said "It's good if you're a buyer. You can get more information on the boats. you can get really anything you need to make a better decision. For the buyer, that's huge."
This is the Sports Show's 35th year in the Hills.
The event helps raise money for several local organizations and kicks off the summer sporting season.
Jim Glines, an event coordinator, said "If you want to buy an ATV or a boat or book a fishing trip to go some place, this is the time to do it."
Organizers also hope to get youth involved - with some sports losing popularity amongst kids.
Glines said "They're game oriented. They like to spend the time on the couch. Hunting is slowly losing their people - so we like to bring kids into these deals and give them the experience."
The Sports Show will continue through Sunday.