This was all part of an effort to show South Dakotans that factory-farmed animals are made of flesh and blood just like humans.

PETA spokeswoman Leila Sleiman says they hope to expose people to the benefits of going vegan. Sleiman says, "Compassion is sexy and a lot of people don't realize that a simple lifestyle change like what you eat can reduce your chances of heart disease, cancer, and obesity."

Aaron Richards says, "I eat meat probably six days a week right now. I used to have a one day a week where I'd eat tofu or fish. I have cut down my protein; I've been eating a lot more nuts and beans lately."

Sleiman went on to say that they hope to persuade people to think of animals as more than just a walking entree.

-Darren Leeds