Cheyenne Quinn of the Sturgis Shirt Shack says, "It starts getting busy right about now. We're starting to see a lot more bikers and a lot fewer families."

The Sturgis Shirt Shack says they're open most of the summer, but it's only now they're starting to see the peak of their sales. The store says they've already starting bumping up staff to keep up with increasing numbers of bikers now making their way through to browse their merchandise. Step out onto the streets and the sights and sounds of the Rally are already starting to fill the air. City hall says they've already started putting infrastructure in place to help handle the impending wave of two-wheeled visitors.

Rally representative Christina Steele says, "You'll notice that the Public Works Department has been putting out extra trash cans. They've already put up some temporary traffic signals and some stop signs, just things to help control traffic so people can get used to them a few days before."

A few miles out of town the Broken Spoke Campground sits quiet, but staff at the venue says it'll be a very different scene in just a few days.

Broken Spoke Operations Manager Robert Cappadona says, "We've got 3 different music stages. We have a stage at the pool bar which will open on Friday. We've got a stage inside the big saloon and we'll have a big concert stage out here in the green pavilion."

Some downtown vendors say they remain cautiously optimistic for revenue this year. Others say as long as gas prices remain stable they're expecting to at least be on par with last year. Either way the Sturgis Rally has been regarded as an event that comes whether you're prepared or not and at this point it's all speculation whether or not the 72nd annual Sturgis Motorcycle Rally will be a highly profitable one.

Brendyn Medina